About Us

MBF Values and Approach to Our Work

In undertaking our work in Mexico, MBF embraces a transparent philosophy of flexibility, open
mindedness, and sensitivity to the cultural and economic realities of the region.

Mission and Vision of the Monarch Butterfly Fund

Mission:

To foster the conservation of North American Monarch butterflies and their migration through habitat restoration, research, monitoring, education and support for sustainable community development in and near the monarch overwintering areas in Mexico.

Vision:

Healthy ecosystems and sustainable communities that preserve North American Monarch butterflies and their spectacular migration in perpetuity.

History

The Monarch Butterfly Fund is the result of a merger between the Michoacán Reforestation Fund (MRF) and the Monarch Butterfly Sanctary Foundation (MBSF). MRF was established as a non-profit organization in 1997 by Robert L. Small ("Bob"), a retired administrator specializing in land use issues. With his Bob's help, Jose Luis Alvarez, a successful Mexican nurseryman and owner of Vivero La Cruz, created the La Cruz Habitat Protection Project (LCHPP-Mexico), a project committed to reforestation and promoting sustainable forest management in the buffer zone of the Reserve, in the highlands of Michoacán, Mexico.

About Us

MBF Values and Approach to Our Work

Mission and Vision of the Monarch Butterfly Fund

History

Board of Directors